Toast Box Essay Example for Free

Toast Box EssayFirstly joining food and befuddle market in 2005, Toast thump now becomes a well-know business with 71 takes in Singapore and other six Asian countries. This seven-year-old trademark serves up various sorts of bread and cocoa with traditional flavor, reminding of the warm atmosphere of local Nanyang coffee shops of the 60s and 70s. Aiming at reinforcing its special strong position in the market, starting a franchise in Vietnam has been put under Toast boxs consideration.This will open the business up on the one hand to opportunities of expanding its outlet system, and on the other to pressure from coping with more competitors in an unfamiliar market. Firstly, the advantages of franchising Toast box in Vietnam concerns its profit from name recognition and assorted and characteristic food and drink.It usually takes long time for a business to develop a recognizable presence with the customers however, comp atomic number 18d to normal start-up enterprises, Toas t box has already succeeded in attaining a stable status in peoples mind through its websites and social network like Facebook. In addition, various sorts of bread and coffee also make Toast box stand out from other competitors. Its distinctive flavor of freshly toasted bread and fragrant coffee creates unforgettable experiences for everyone tries it at the first time.Toast box would soon become a part of Vietnam cuisine culture. Besides, franchising in Vietnam also puts Toast box at a considerable disadvantage. As Vietnamese personal income is not really high, Vietnam is a relatively sensitive market to price strategies. Admittedly, not many people are willing to pay 2-5$ for each breakfast with a cup of Milo Dinosaur coffee, a thick toast bread set, or Nonyan Laska in Vietnam.Meanwhile, Toast boxs competitor are putting premium on cheap price, which may pose huge challenge to the new comer. Unless the price strategy is interpreted into careful consideration, Toast box may lose out its fans in Vietnam. In conclusion, starting a Toast box franchise in Vietnam contains a lot of implicit advantages and disadvantages. A distinctive know-how and franchising experiences in other foreign countries such as China, Philippines, and Thailand is the driving force to help Toast box weather and develop in Vietnam market.